CHAPTER 11

Negotiating Versus Big Retail

Wal-Mart, Target, and Amazon

Retailer Vendor Agreements

Beginning new business relationships with Big Retail requires negotiating the vendor agreement, a contract of operational and financial commitments. Big Retail will insist on a signed vendor agreement prior to buying and receiving inventory. The firm order deadline establishes their initial negotiation edge in this zero-sum competitive negotiation. The vendor accepts most of the financial and legal risks such as shipping costs, returns, and payment terms. Big Retail will resist any changes because they cannot manage multiple customized vendor agreements. They have the negotiation edge throughout the relationship because the vendor demand for their ...

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