Negotiating Professional Sports Content

Part One: The NFL and NBA

Competing for Content

By early 2001, movie studio DVD revenues were growing exponentially. The Warner Bros. large slate of new movies and TV shows plus the massive library were not enough content to achieve the corporate growth targets. The home entertainment division needed to go outside the studio to acquire independent content in a highly competitive market. All the studios were aggressively looking for additional content and willing to overpay for it. The smaller studios: Sony, Paramount, and Lionsgate were trying to convince independent producers they would better nurture their content and deliver better results. Convincing content owners that bigger is better

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