Negotiating Professional Sports Content
Part Two: NHL, WCW, NBA (Part 2), and Others
National Hockey League
With the NBA negotiations on hold, we accelerated our discussions with the NHL. Their November to May season was a perfect substitute for the NBA. They were waiting for us and interested in getting a deal done quickly. We viewed the NHL deal as a low-risk, moderate-reward agreement because their existing DVD content was vastly underexploited in the United States market. The only DVD releases were Toronto and Montreal team highlights in Canada. One area of concern was the low NHL TV ratings. The small fan base suggested a low-revenue ceiling.
The NHL negotiation was a friendly collaboration with transparency and trust on both ...
Get The Negotiation Edge now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
