PBS, BBC, and National Geographic
Our market analysis revealed an opportunity gap in our content portfolio: high-quality, niche, branded cable network programing. This content would attract an older, more educated demographic to the DVD market. These distribution deals would also raise the quality perception of WBHE.
Cable TV programs began having great success releasing full seasons on DVD. The phenomenon started with The Family Guy in 2003. Although it failed in its first season on the Fox network, it subsequently became a ground-breaking success on DVD. Not only did Fox generate incremental revenue from the sales, but the DVD served as a sampling vehicle for each show. As a result, there was a proliferation ...
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