Part Two: Redbox Versus Disney, Lionsgate, Paramount, and Sony
Redbox Versus Disney: You’re in the Penalty Box
Disney was the only studio with the high-risk, high-reward movie slate consisting of only a dozen big-budget movies. These costly franchise films generate huge revenues from theaters, licensed merchandise, and DVD retail sales, but the DVD rental revenue was relatively small. Disney and Redbox were in a unique situation where neither partner needed a direct relationship to be successful. Disney believed their high-quality franchise films had the highest rate of Redbox cannibalization than the other studios. They were the only studio not compelled to agree to a three-year $300 million contract with ...
Get The Negotiation Edge now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
