CHAPTER 6

WHEN ORGANIZATIONS BECOME NETWORKS OF INNOVATION

This is the first generation to grow up completely connected to everyone and everything. That is what makes them truly unique. Millennials should really be called the Network Generation: Generation N.

Static corporate structures and linear career paths will have to be reinvented for the age of networks. To thrive in a network-based society, companies must become more fluid.

My father worked for the same corporation, the largest oil company in the world, for his entire career. He was recruited by this corporation the day he graduated, and he worked there until he retired. My father loved his job and respected his employer. He didn’t always like the structure he worked for, though. Many ...

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