You can clearly see the phoenix from the ashes. Netscape created an entire industry of Internet companies. Without the Netscape effect, there would be no Google, no Twitter, no Facebook.

Innovation requires ongoing destruction. Instead of trying to build indestructible machines that run forever, we should create organizations that foster innovation even after they die.


Jim Collins and Jerry Porras have sought to understand what makes a company visionary, and what characteristics would guarantee that it was built to last.1 After six years of research, they published a book about it, which became an instant bestseller in the management book category. Jim Collins became a celebrity on the lecture ...

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