9. Network-Centric Innovation: Four Strategies for Tapping the Global Brain1

Satish NambisanMohanbir Sawhney

1 Adapted from The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World, by Satish Nambisan and Mohanbir Sawhney, Prentice Hall, October 2007.

Abstract

Most companies realize the need to “look outside” for innovation. However, few have a clear understanding about how they can make such a shift toward network-centric innovation—an innovation strategy that is centered on external networks and communities. Managers need more than anecdotal success stories about externally focused innovation, and they need more specific guidance than the “one size fits all” prescriptions of open innovation. The authors argue ...

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