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The Network Challenge: Strategy, Profit, and Risk in an Interlinked World by Robert E. Gunther, Yoram Wind, Paul R. Kleindorfer

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17. Network Orchestration: Creating and Managing Global Supply Chains Without Owning Them

Yoram (Jerry) WindVictor FungWilliam Fung

Abstract

If you accept, in the words of Thomas Friedman, that “the world is flat,” how do you need to reshape your organization, management, and thinking for this new terrain? This chapter offers strategies and insights on the capability for “network orchestration” that is essential in designing and managing networks that are centrally controlled. While most management education is focused on competition at the firm level, competition today is increasingly “network against network.” This changes the way we approach strategy, supply chains, building competencies, and managing enterprises. The authors examine the ...

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