PRINCIPLE 2

ASSETS

From Tangible to Intangible

The least of things with a meaning is worth more in life than the greatest of things without it.

—Carl Jung, psychiatrist

IMAGINE SITTING IN YOUR WORK SPACE. Look around. What would you say is the most valuable thing in the room?

During the workday, we hope it is you! But we bet that’s not what you said.

You may have a Herman Miller chair, fantastic art on the walls, and the latest-generation technology on the desk, but none of these objects is as valuable as a fraction of your time, experience, or expertise. And, great as you are, this situation isn’t unique to you. Even someone low on the corporate totem pole has the potential to generate new ideas, connect important people, share experience, ...

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