PRINCIPLE 9

BOARDS

From Governance to Representation

We need diversity of thought in the world to face the new challenges.

—Tim Berners-Lee, inventor of the World Wide Web

IT’S NOT EASY TO MANAGE A COMPANY YOU DON’T UNDERSTAND. In 2000, Kellogg Company, known for popular brands such as Froot Loops, Pop-Tarts, Frosted Flakes, and Pringles, purchased a small food company called Kashi. Kashi was a start-up that played in a similar part of the food market as Kellogg—with cereals, snack bars, crackers, and prepared foods—but Kashi had a mission focused on nutritious, plant-based foods and sustainable, ethical farming practices. One of Kashi’s taglines is “7 Whole Grains on a Mission.”

The purchase of Kashi seemed like a great move on Kellogg’s ...

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