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The Network Imperative
book

The Network Imperative

by Barry Libert, Megan Beck, Jerry Wind
June 2016
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 7m
English
Harvard Business Review Press
Audiobook available
Content preview from The Network Imperative

PRINCIPLE 9

BOARDS

From Governance to Representation

We need diversity of thought in the world to face the new challenges.

—Tim Berners-Lee, inventor of the World Wide Web

IT’S NOT EASY TO MANAGE A COMPANY YOU DON’T UNDERSTAND. In 2000, Kellogg Company, known for popular brands such as Froot Loops, Pop-Tarts, Frosted Flakes, and Pringles, purchased a small food company called Kashi. Kashi was a start-up that played in a similar part of the food market as Kellogg—with cereals, snack bars, crackers, and prepared foods—but Kashi had a mission focused on nutritious, plant-based foods and sustainable, ethical farming practices. One of Kashi’s taglines is “7 Whole Grains on a Mission.”

The purchase of Kashi seemed like a great move on Kellogg’s ...

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Publisher Resources

ISBN: 9781633692060