CHAPTER 9

Social Media and Networking (The Know Your Audience Play)

Social media has a fantastic place within networking and offers many opportunities.

But it might be a mistake in a book such as this to talk about specific features and advantages. The pace of change within social media is so great, things will have moved on even before the ink has dried on this draft script!

Rather, it might be better to concentrate on where and where not to employ what social media offers us.

It’s a Great Way to Network

Um, no it isn’t; if, by the strict definition of what we are about, personal relationships are the objective.

The value of our networks and our value to our network partners cannot be measured by the number of LinkedIn Connections, Twitter followers, ...

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