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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
1
CHAPTER
Copyright © 2008 by C. K. Prahalad and M. S. Krishnan. Click here for terms of use.
automobiles, and footwear, as well as emerging industries
such as video games, search engines, and social networks.
Coming to terms with the implications of this change is
critical for survival and growth.
This transformation, as we will examine in this book,
is built on two basic pillars:
1. Value is based on unique, personalized experiences of
consumers. Firms have to learn to focus on one con-
sumer and her experience at a time, even if they serve
100 million ...
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Publisher Resources

ISBN: 9780071598286