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The New Age of Innovation: Driving Cocreated Value Through Global Networks
book

The New Age of Innovation: Driving Cocreated Value Through Global Networks

by C. K. Prahalad, M. S. Krishnan
May 2008
Intermediate to advanced content levelIntermediate to advanced
304 pages
8h 43m
English
McGraw-Hill
Content preview from The New Age of Innovation: Driving Cocreated Value Through Global Networks
competing largely on the basis of price, durability, and brand
awareness. The dealer and distributor structure is well known. The
industry practice is to sell the product to original equipment man-
ufacturers (OEMs) and hope that owners will use the same type of
tires when they are ready to replace them. The business model has
remained the same in the industry for decades. This is a traditional
business model that is firm-centric and product focused. Should
this industry remain this way, or can it become a “high-tech–
high-touch business”?
Consider an alternative in which the manufacturers do not sell
tires but charge for services. They contract with ...
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Publisher Resources

ISBN: 9780071598286