June 2010
Beginner
240 pages
4h 26m
English
To galvanize the minds of the audience, you’ve got to strike quickly. We have already talked briefly about the philosophical need for a strong start. Here are eight specific ways to begin with a punch:
1. Begin with the ending. In other words, the conclusion goes first. Start with a strong statement that embraces your message. Omega becomes alpha, alpha-omega—the start and finish become one.
This is perhaps the strongest way to begin business presentations, which are typically rated for their clarity and straightforwardness. Nothing could be clearer than an uncompromising statement that says it all. Nothing could be more straightforward than cutting straight to the core within just a matter of seconds. And nothing could make ...