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The New Articulate Executive: Look, Act and Sound Like a Leader, 2nd Edition
book

The New Articulate Executive: Look, Act and Sound Like a Leader, 2nd Edition

by Granville N. Toogood
June 2010
Beginner content levelBeginner
240 pages
4h 26m
English
McGraw-Hill
Content preview from The New Articulate Executive: Look, Act and Sound Like a Leader, 2nd Edition

Three Rules for Making the Most of Powerpoint

Rule #1: The Oreo

The first rule is what I call the Oreo. Remember the POWER formula? The top layer of the Oreo represents your opportunity to launch a strong beginning. On the screen it’s OK to show a logo or maybe your name, title, and logo—mental chewing gum that makes no demands. That’s so the eye will not be distracted while you get off to your strong POWER start. It’s just you and your personal story, anecdote, rhetorical question, or however you may choose to begin, and the logo on the wall. This lets you establish a tight and even personal relationship with your audience right from the start.

Now here’s a neat little trick known only to the most successful and sophisticated speakers: make ...

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Publisher Resources

ISBN: 9780071743266