Three Rules for Making the Most of Powerpoint
Rule #1: The Oreo
The first rule is what I call the Oreo. Remember the POWER formula? The top layer of the Oreo represents your opportunity to launch a strong beginning. On the screen it’s OK to show a logo or maybe your name, title, and logo—mental chewing gum that makes no demands. That’s so the eye will not be distracted while you get off to your strong POWER start. It’s just you and your personal story, anecdote, rhetorical question, or however you may choose to begin, and the logo on the wall. This lets you establish a tight and even personal relationship with your audience right from the start.
Now here’s a neat little trick known only to the most successful and sophisticated speakers: make ...
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