CHAPTER 3The Growth Mindset
“An organization … might embody more of a growth mindset, conveying that people can grow and improve with effort, good strategies, and good mentoring.”
—Carol Dweck
In an environment of constant change, we are left with little choice but to embrace it. At any moment, customer demand, market dynamics, and other factors can shift. Groundbreaking AI technology, like ChatGPT, can burst onto the scene at any moment. When this happens, fixed or rigid processes are a liability. But some companies have embraced change as part of their processes and pulled ahead. Soon, every company will have to build processes for change.
Those who choose to embrace change have what psychologist Carol Dweck calls a growth mindset. While Dweck's writings primarily focus on individuals, she says that organizations can also have a growth mindset. They don't just adapt to challenges; they relish and eagerly welcome them.1
Built to Last vs. Built for Change
Over the last 30 years, video content has taken many forms. From antennas on our TVs to VHS cassettes and LaserDiscs, then MiniDiscs, DVDs, BluRay, and now Netflix and TikTok. Many companies profited, and others catastrophically failed as a result of this constant evolution (do you know any Betamax fans?). Companies in the sprawling content ecosystem, such as Technicolor or MGM, have watched their business model continuously flip on its head.
Not every industry undergoes such a roller coaster, but the rate of change is ...
Get The New Automation Mindset now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
