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The New Business Road Test, 4th Edition by John Mullins

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4

Is this a good industry?

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Your name is Thomas Collins – Tommy to your friends. You are 10 years old. You live in a suburb of a city in the UK Midlands where your family has lived since well before you were born. It is a quiet and safe neighbourhood of mid-sized homes. While the neighbourhood was at one time a haven for young families, it has evolved into a community comprised predominantly of retirees. This leaves you and your brother with only a few neighbourhood pals and a lot of surrogate grandparents.

For the past two summers, you have spent your time building a profitable lemonade business. Your lemonade stand is made of a folding card ...

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