9

Putting the seven domains to work to develop your opportunity

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It’s not simply a checklist

A moment’s insight is sometimes worth a life’s experience.

Writer Oliver Wendell Holmes (1809–94)1

You’ve now explored all seven of the domains in the model. If you already have in mind an opportunity that you might pursue, then you’ve probably considered how well it fares in each of the seven domains as you’ve been reading this book. Most likely, your idea fared well in some domains and not so well in others. What should you make of this result? Should you launch a lean start-up, or pause? How should you interpret what you learn about your opportunity ...

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