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The New Business Road Test, 4th Edition by John Mullins

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10

What to do before you launch your lean start-up

Why do most business plans raise no money?

Planning is important. But results are what count. And who delivers the results? Entrepreneurs. Entrepreneurs like you can change the world. Why, then, does there remain so much fascination with business plans in the entrepreneurial community, despite the fact that the lean start-up movement has given the notion of business planning a firm shove off the entrepreneurial table? Why are there still books with titles like How to Write a Business Plan? Why are there software packages to automate the business planning process? Why do most leading business schools offer courses in which teams of students write business plans for hypothetical or real new ventures? ...

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