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The New Business Road Test, 4th Edition by John Mullins

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13

Market analysis worksheet

This worksheet is intended to stimulate your thinking about market size and growth rates and the various kinds of trends that are likely to influence demand for what you propose to offer. The points of this exercise are twofold:

  • to identify the extent to which the proposed venture can reach a sizeable scale or whether it’s more likely to be a lifestyle business;
  • to identify the extent to which future demand is likely to grow or decline, based on trends that are likely to influence your customers’ buying habits.

These trends may be in any of six broad categories.

  • Demographic trends: trends towards greater or lesser numbers of people (or businesses, for business-to-business (B2B) offerings) in various demographic ...

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