Chapter 3
Is this an attractive market? Competitive and economic sustainability
After years of searching for your dream car, a 1950s’ Austin Healey, you happen upon a mint-condition 1956 100 series BN2. With the exception of its price tag it is perfect. Pillar-box red exterior. Leather seats. A dashboard more vintage than the car itself. With the money you saved over the past year, you hop on a plane to Las Vegas, ready to enjoy the desert sun and win yourself enough money to buy the car. Sure, you could have gone to a nearby casino on a riverboat or to an Indian reservation, but the jackpots are bigger in Las Vegas.
When you walk into the ...
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