Chapter 10
What entrepreneurs and investors should do before pressing ‘start’
Why do most business plans raise no money?
Two roads diverged in a wood, and I — I took the one less traveled by. And that has made all the difference.
Robert Frost1
Planning is important. But results are what count. And who delivers the results? Entrepreneurs. Entrepreneurs like you – or those you might back – can change the world. Why, then, does there remain so much fascination with business plans and pitches in the entrepreneurial community, despite the fact that the lean start-up movement has given the notion of business planning a firm shove off the entrepreneurial ...
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