Chapter 13
Market analysis worksheet
This worksheet is intended to stimulate entrepreneurs’ and investors’ thinking about market size and growth rates and the various kinds of trends that are likely to influence demand for what you propose to offer. The points of this exercise are twofold:
- to identify the extent to which the proposed venture can reach a sizeable scale or whether it’s more likely to be a lifestyle business;
- to identify the extent to which future demand is likely to grow or decline, based on trends that are likely to influence your customers’ buying habits.
These trends may be in any of six broad categories.
- Demographic trends: trends towards greater or lesser numbers of people (or businesses, for business-to-business offerings) ...
Get The New Business Road Test, 5th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
