Book description
In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only “thin” value—gains that are largely illusory and produce diminishing returns every year.
For “thick” value—enduring, meaningful, sustainable advantage that deeply benefits the larger society—Haque details five new cornerstones of prosperity in the twenty-first century:
•Loss advantage: From value chains to value cycles
•Responsiveness: From value propositions to value conversations
•Resilience: From strategy to philosophy
•Creativity: From protecting a marketplace to completing a marketplace
•Difference: From goods to betters
The New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Foreword
- Preface
- Acknowledgments
- Chapter 1: The Blueprint of a Better Kind of Business
- Chapter 2: Step One: Loss Advantage
- Chapter 3: Step Two: Responsiveness
- Chapter 4: Step Three: Resilience
- Chapter 5: Step Four: Creativity
- Chapter 6: Step Five: Difference
- Chapter 7: Step Six: Constructive Strategy
- Chapter 8: Constructive Capitalism
- Notes
- Index
- About the Author
Product information
- Title: The New Capitalist Manifesto: Building a Disruptively Better Business
- Author(s):
- Release date: January 2011
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422158586
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