Chapter Four

Step Three: Resilience

From Strategy to Philosophy

OU’VE MASTERED value conversations and have become as responsive as a finely tuned supercar. The next step in becoming a constructive capitalist is mastering resilience: using value conversations and value cycles to attain an evolutionary edge. That’s resilience, and it happens by crafting a philosophy that emphasizes the first, fundamental principles of value creation, rather planning a strategy focused on value extraction.

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How did two nerdy dudes trapped in a computer science department build the world’s most iconic brand, the world’s most powerful media company, and perhaps ...

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