Chapter Six
Step Five: Difference
From Goods to Betters
Y LEARNING the art of marketplace perfection, you’ve become as creative as Picasso. The next step in becoming a constructive capitalist is mastering difference: using value conversations, value cycles, philosophies, and creativity to make a meaningful difference, that matters in human terms. Instead of just producing goods, a constructive capitalist makes betters—bundles of products and services that make a difference to people, communities, and society by having a tangible, meaningful, enduring positive impact on them.
What do betters look like? Let’s go to the videotape.
. . .
It was one ...
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