January 2011
Intermediate to advanced
256 pages
4h 32m
English
Content preview from The New Capitalist Manifesto: Building a Disruptively Better BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter Six
Step Five: Difference
From Goods to Betters
Y LEARNING the art of marketplace perfection, you’ve become as creative as Picasso. The next step in becoming a constructive capitalist is mastering difference: using value conversations, value cycles, philosophies, and creativity to make a meaningful difference, that matters in human terms. Instead of just producing goods, a constructive capitalist makes betters—bundles of products and services that make a difference to people, communities, and society by having a tangible, meaningful, enduring positive impact on them.
What do betters look like? Let’s go to the videotape.
. . .
It was one ...
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