CHAPTER 5

Build a Unique and Vibrant Culture

If you do not manage culture, it manages you.

— EDGAR SCHEIN, PROFESSOR,MIT SLOAN SCHOOL OF MANAGEMENT

 

NOVO NOR DISK, the Danish-based global leader in diabetes treatment, has built a deeply caring corporate culture. On a recent visit to the company's Clayton, North Carolina, plant, I strolled down a long hallway that connects two buildings. People have dubbed one wall, which is painted the same vivid blue color as the company's logo, The Blue Mile. As I walked, I scanned the stories printed below the many large photo portraits that adorned the wall. Each story reveals how much the company's products have made each person's life healthier and happier.

One of the photos shows Charlie Kimball, a highly ...

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