CHAPTER 7

Engage to Excel

Humankind has not woven the web of life. We are but one thread within it. Whatever we do to the web, we do to ourselves. All things are bound together. All things connect.

—CHIEF SEATTLE, 1854

COMPANIES ADOPT SUSTAINABLE PRACTICES for many reasons, ranging from saving money to improving brand image and fulfilling customer requests. These all apply to the hotel industry. A typical room at a hotel uses as much energy as the average American home, making energy the second largest operating cost for a major hotel chain, second only to staffing costs. Maury Zimring, Director, Corporate Responsibility and Environmental Sustainability for InterContinental Hotels Group (IHG), told me that as large corporations have committed ...

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