PART IV
Planning your profitable eBay business (Advanced selling part I)
Questions answered in this part
Chapter 19: The foundations of a profitable business
• How do the four Ps of retail apply to my eBay business?
• How should I think of my eBay business as a distinct entity?
Chapter 20: Researching products, competitors and customers
• How do I research my industry or category?
• How can I research eBay sales?
• What do I need to know about my prospective customers?
Chapter 21: Sourcing products to sell
• How do I know if a product is right to sell on eBay?
• What are the different ways of sourcing products to sell?
• What do I need to consider for expanding my product range?
Chapter 22: Budgeting for profit
• How do you define gross and net profit?
• How do you calculate profit margin?
• What costs are involved in running an eBay business?
Chapter 23: Setting up your business operations
• How do I register as a business?
• How do I register a business name?
• How should my office be organised?
• How should I organise my warehouse?
Chapter 24: Your eBay brand
• How do I make my brand consistent across eBay?
• How do I make my branding relevant?
• Do I need to have my brand professionally designed?
Chapter 25: Listing your products and managing inventory
• How do I create an effective product listing?
• How can I save time listing a large amount of inventory?
• What tools are available to help me manage my inventory on eBay?
• How do I access eBay’s API for bulk upload?
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