PART IV
Planning your profitable eBay business (Advanced selling part I)
Questions answered in this part
Chapter 19: The foundations of a profitable business
⢠How do the four Ps of retail apply to my eBay business?
⢠How should I think of my eBay business as a distinct entity?
Chapter 20: Researching products, competitors and customers
⢠How do I research my industry or category?
⢠How can I research eBay sales?
⢠What do I need to know about my prospective customers?
Chapter 21: Sourcing products to sell
⢠How do I know if a product is right to sell on eBay?
⢠What are the different ways of sourcing products to sell?
⢠What do I need to consider for expanding my product range?
Chapter 22: Budgeting for profit
⢠How do you define gross and net profit?
⢠How do you calculate profit margin?
⢠What costs are involved in running an eBay business?
Chapter 23: Setting up your business operations
⢠How do I register as a business?
⢠How do I register a business name?
⢠How should my office be organised?
⢠How should I organise my warehouse?
Chapter 24: Your eBay brand
⢠How do I make my brand consistent across eBay?
⢠How do I make my branding relevant?
⢠Do I need to have my brand professionally designed?
Chapter 25: Listing your products and managing inventory
⢠How do I create an effective product listing?
⢠How can I save time listing a large amount of inventory?
⢠What tools are available to help me manage my inventory on eBay?
⢠How ...
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