The New Elements of Digital Transformation
The authors revisit their landmark research and address how the competitive advantages offered by digital technology have evolved.
Since 2014, when our article âThe Nine Elements of Digital Transformationâ appeared in these pages, executive awareness of the powerful and ever-evolving ways in which digital technology can create competitive advantage has become pervasive.1 But acting on that awareness remains a challenging prospect.
It requires that companies become what we call digital masters. Digital masters cultivate two capabilities: digital capability, which enables them to use innovative technologies to improve elements of the business, ...
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