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The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Amitava Chattopadhyay, Aysegul Ozsomer, Rajeev Batra

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Notes

Introduction and Overview

1 Tim Culpan, “HTC Market Value Passes Nokia as Smartphones ‘Change Mindsets,’” April 7, 2011, accessed July 13, 2011, http://www.bloomberg.com/news/2011-04-07/htc-surpasses-nokia-s-market-value-as-smartphones-drive-profit.html.

2 Data are from Euromonitor International, which ranked Haier first in its Global Major Appliances Brands 2009 ranking by brand shares (by global brand name), with a retail volume market share of 5.1 percent. Euromonitor International’s rankings also place Haier’s refrigeration appliances and Haier’s home laundry appliances first by global brand name, with 10.4 percent and 8.4 percent retail volume market share, respectively.

3 Nirmalya Kumar, India’s Global Powerhouses, Boston: Harvard ...

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