Index
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
Acquired brands
increased efficiency, 120–121
local market knowledge, 111
portfolio, rounding out, 106–107
strategic roles, 105–108
supply chain, access to, 108–109
technical knowledge acquisition, 77, 109–110
Acquisition, international expansion through, 97–132
alliances and partnerships, 99
avoiding market overreach, 60
balance in, 112–113
brand acquisition, 101
case study, 127–131
checklist, segment and country choice, 60
collaborative approach, 126–127
decision guide, 99
emerging markets, 28–29
expanding acquired brand’s ...
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