The other day I was stuck in traffic and listening to the radio. I know, radio seems like an odd thing to mention in a book about recruiting and retaining members of a technologically savvy generation. You’re probably thinking radio is dead as a medium and that I’m old, but you would be wrong on both counts.
It’s easy to forget how powerful radio is in 2022, with some reports putting the reach of terrestrial radio still at more than 90 percent of all Americans, according to Statista.com. So, hang in with me here as I continue ...
