CHAPTER 4SEERS: Defining Social, Environmental, and Economic Responsibility and Sustainability
IN 2003 ROBERT CHATWANI, A MARKETING EXECUTIVE AT EBAY, was traveling to India with his family. As he visited open-air markets, he kept hearing from local craftspeople that they wanted to find ways to access more shoppers and bigger markets. With more buyers, these artisans could create more opportunity for themselves, their families, and their communities (Kiser 2010). When he returned home, Chatwani experimented with selling artisan products from India on eBay. He sourced $700 worth of Indian jewelry, which he then sold on eBay for $1,200. After his experiment Chatwani went to then-CEO Meg Whitman, eBay founder Pierre Omidyar, and other key players ...
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