CHAPTER 5Beyond Green: Encouraging Students to Create a Simultaneity of Positive SEERS Outcomes

Toni Lester and Vikki L. Rodgers

THE SLOW RESPONSE OF BRITISH PETROLEUM (BP) TO ADOPT A quick and comprehensive approach to the 2010 Deepwater Horizon oil rig explosion and spill (Isikoff and Hirsh 2010) reinforces the stereotype that business has little concern and competency to address major environmental challenges. Furthermore business schools have been slow to address ways in which education can be used for shaping the attitudes of future business leaders through socially and environmentally responsible curricula. These topics may be covered in one or two electives, but for the most part an across-the-curriculum approach to teaching these issues ...

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