CHAPTER 8Who Am I? Learning from and Leveraging Self-Awareness

James Hunt, Nan S. Langowitz, Keith Rollag,and Karen Hebert-Maccaro

AT THE CORE OF ENTREPRENEURIAL LEADERSHIP IS AN INDIVIDUal’s deep understanding of him- or herself, the context in which he or she is operating, and his or her network of relationships. Returning to the Clorox Green Works example discussed in the introduction, the success of the venture was dependent on a few entrepreneurial leaders’ being deeply connected to their values regarding the environment and the safety of families. These leaders’ passion to follow their values and put them into practice brought Green Works to market. Similarly, Robert Chatwani’s passion for supporting artisans in developing countries was ...

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