CHAPTER 10Whom Do I Know? Building and Engaging Social Networks Using Social Media Technology

Salvatore Parise and PJ Guinan

IN THE PREVIOUS TWO CHAPTERS, WE CLARIFIED THE IMPORTANCE of knowing oneself and one’s context as cornerstones of being an entrepreneurial leader. Beyond the ways that have already been discussed, this awareness is essential, as it supports one’s ability to build relationships and enlist social networks to garner support for new ideas and organizational initiatives. Entrepreneurial leaders—with a deep understanding of their capabilities, weaknesses, values, and drives—use this understanding to connect with others who complement and supplement their own skills and share their own passions. Even within traditional bureaucratic ...

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