The Customer Should Always Come First
The customer should always come first. You need to ensure that they are never made feel like a nuisance. You need to welcome them and make their experience a pleasure that they look forward to.
Never quibble with them regarding their displeasure, as the goodwill lost will cost more than the product with which they are unhappy. Pick your customers carefully, so disputes should be few and far between.
You should provide a personal complaints line direct to yourself. The customer will appreciate the personal service from the boss, and if you are doing things right it shouldn’t be a time-consuming task.
This also ensures that your staff are unable to ...
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