Chapter 2

So You Want to Run Your Own Business

Chapter 1 showed that a high level of confidence, a vision for the future and a belief that ‘it’ll work’ are essential for a successful business. But equally essential is a firm base upon which to start. This can only be achieved if you have asked yourself the following questions about your business: why, what, where, when and who (in no particular order).

The answers to these questions, as you will see in the following sections, will form the foundation upon which you will build. The final and most important question is: How do I start? This will be the topic covered in Chapter 3.

Why Are You Setting Up a Business?

The reason why you are setting up a business will have a big influence on its structure. ...

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