Chapter 8

Promoting Your Business

The task of marketing your small business may seem daunting, but it is easy to let the world know that you are there.

It doesn’t cost a fortune to run a successful publicity program, and I include a few helpful ideas in this chapter.

Successful marketing can include a variety of tactics, and it is important that you use more than one in your efforts to communicate with your potential customers.

Your customers may become resistant to a single approach, and its effectiveness may wane in time.

You need to consider a number of different ways to contact customers, for example, letters, classified advertising, social media, leafleting, etc. Spend a lot of time making your website the best, which may involve utilizing ...

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