Chapter 9. Key Influencers in the Enterprise
I wanted to separate this discussion from the discussion regarding roles within the enterprise covered in Chapter 6, “The Impact of Business Intelligence on Roles within the Enterprise.” BI end user segmentation should be viewed more from a business area perspective rather than that of functional roles. From a role-based perspective, anyone who will perform as a BI technical specialist will have to spend a significant amount of time learning BI tools in-depth. Those who are mostly passive recipients of BI functions and processes will have little say in the matter, other than commenting on how well the solutions meet their needs.
I prefer to look at end user segmentation from the angle of the value ...
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