The Changing Business Landscape
Tina McCorkindale, Aedhmar Hynes, and Raymond Kotcher
We are undergoing a revolution in human communication.
In less time than it took read that sentence—a single second—people around the world sent 2.5 million e-mails and 193,000 text messages, added 219,000 posts to Facebook and 729 to Instagram, viewed 125,833 YouTube videos, and tweeted 7,259 messages (internetlivestats.com 2016; Coats 2016; webpagefx.com 2016).
Every day, 2.5 quintillion bytes of data are created—so much that 90 percent of the data in the world today has been created in the last two years alone, according to analysts’ estimates (IBM 2016c). Much of this data is generated by individuals and captured by machines. The ability to access ...
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