The Evolving Corporate Communication Function
Paul Argenti, Maril MacDonald, and Sean O’Neill
As the role of the chief communication officer (CCO) evolves, it is important to understand her unique strategic contribution to the operation of the enterprise. Over the last few decades, a profound shift has occurred in how leaders view the communication function within organizations, from a tactical and superficial focus to a more strategic and elevated perspective. As a result, it has evolved to enjoy more responsibility, importance, and impact than ever before.
Multilateral demands from a range of constituencies, declining confidence in business, and the impacts of globalization are all propelling strategic communication to the center ...
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