Skills and Capabilities of the Modern CCO
Mark Bain, W. Timothy Coombs, and Bob Feldman
The nature and practice of all work continually evolves.
Today, for example, many products are designed in three dimensions on sophisticated software, rather than in two dimensions on paper draped over a large drafting table. These products are manufactured by precise robots in highly automated factories, with smaller numbers of less efficient and consistent humans playing more of a secondary role. Many of these products are then marketed and purchased online, with overnight delivery enabled by private carriers whose enormous fleets operate in a complex, closely synchronized ballet of logistics.
The nature and practice of communication has changed ...
Get The New Era of the CCO now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
