Marcia DiStaso
The New Era of the CCO: The Essential Role of Communication in a Volatile World provides an overview of the increasingly critical contributions of corporate communication and the role of Chief Communication Officers (CCOs) in enterprise success. Through discussions supported by published research and professional experiences, the authors in this book build on previous Arthur W. Page Society thought leadership reports to bring readers a comprehensive look at the role of the CCO.
The 2016 Page Society report The New CCO: Transforming Enterprises in a Changing World begins with the statement “The CCO of today is at a critical inflection point.” The current state of rapid change obfuscates the future plans of CCOs. The ...
Get The New Era of the CCO now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
