The New How [Paperback]

Praise for The New How

“How are you going to get rid of your Air Sandwich if you don’t even know what it is? Provocative and practical at the same time.”

—Seth Godin Author, Linchpin

“Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets.”

—Mark Interrante VP Content Products, Yahoo!, Inc.

"The New How is a timely, thoughtful, and practical blueprint for corporate executives and group leaders to create highly effective and sustainably successful organizations. Innovatively and refreshingly, Nilofer Merchant points the way for achieving truly productive relationships among all levels in a company. We can all learn from this book; it’s also a great read.”

—Rafael Pastor Chairman of the Board and CEO, Vistage International, Inc.

“Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How.”

—Padmasree Warrior CTO, Cisco Systems, Inc.

“Whether you’re in middle management trying to connect your team to the strategy coming out of the C-suite, or you’re the exec tasked with coming up with a new vision, read Nilofer’s book first!”

—Michael Plante Senior Director, Category Management and Marketing Strategy, Worldwide Consumer Marketing, Symantec Corporation

“In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant’s ...