CHAPTER THREE
Scan the Market, Manage the Risk
“It is remarkable how far some people will go to avoid thought.”
—THOMAS ALVA EDISON
Every endeavor, from sports to warfare to business operations, demands preparation if you expect to succeed. In a business enterprise, or even a not-for-profit organization, preparation starts with an environmental scan. An environmental scan studies all forces external to an organization that are relevant to its operation. HCM:21 also looks internally at situations that may need reconfiguring in the new term. The key question a scan answers is: What is going on outside and inside that might affect future operations?
There are scans and there are scans. Many scans are little peeks into the future as a preparation ...
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