CHAPTER EIGHT

Leveraging Human Capital Analytics for Site Selection: Monster and Enterprise Rent-A-Car

Jesse Harriott, Jeffrey Quinn, and Marie Artim

Enterprise Rent-A-Car, owned and operated by Enterprise Holdings since 2009, approached Monster Worldwide in 2007 to help in the decision-making process of where to locate a new customer contact center. Enterprise had considered dozens of various locations, and the company believed that Monster’s real-time labor market information could help it determine the most effective city to locate the new center. The following reviews Enterprise’s business situation, as well as Monster’s analytical framework that was used to inform Enterprise’s decision. This led ultimately to the selection of the site (here ...

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