“If you don’t know where you’re going, any road will get you there.”
|--LEWIS CARROLL, Alice in Wonderland|
In the early 1990s, an American professional football team engaged a consulting firm to help with an executive compensation project. The lead consultant began the discussion by asking, “What is your strategy?” The team owner’s reply was, “To win the Super Bowl.” “That’s a goal,” the consultant replied. “What’s your strategy? How will your team beat its competitors?” The owner responded, “We don’t have anything written, but our coaches and office staff see things similarly.” How likely is it that this team will make it to the Super Bowl?
Knowing precisely where one is going and building a plan to ...